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You've got a content team or subject matter experts who can break down complex topics. Strategists who see around corners. Senior leaders with decades of insight.   You work with these experts to create thought leadership, research pieces, industry commentary. The content is good. Really good.   Compliance spent three days reviewing it. Design made it beautiful. You sent it to clients.   The problem isn't your content. It's your distribution. Here's the thing: You've solved t

It's the first week of January and you're staring at a list of "new marketing initiatives" that somehow multiplied during planning season. Here's what no one wants to say out loud: You don't need another initiative. You need to stop doing half the things you're already doing. Before you add another tactic to the pile, let's talk about the marketing audit your team actually needs—the practical reality check that helps you figure out what's working, what's not, and what's just